Media buying across every screen and market.
We plan, negotiate, and manage media for political and advocacy campaigns.
One plan. Every channel. Accountable from launch to delivery.
Channels
Every major channel.
Traditional, digital, and premium placements in one coordinated buy.
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Linear
Broadcast, cable, satellite, radio
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Digital
CTV, OTT, YouTube, video, display, programmatic, social, search, audio
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Premium & Direct
Publisher-direct, sponsorships, billboards, transit
Planning
Planned together, not patched together.
A buy is not a list of channels. Each one plays a different role. We plan them together — to build reach, control frequency, and put the next dollar where it matters most.
Data
Built with better data.
Data should make a plan clearer, not harder to read. Voter, geographic, platform, viewership, competitive, and performance data guide where a campaign runs, who it reaches, how often, and when the buy should change.
A plan matters only if it can be bought, paced, adjusted, and measured.
Approach
How we plan and buy.
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Audience and market planning
DMA, district, state, and national — planned around the voters that matter.
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Budget allocation
Recommendations across channels, markets, and flights.
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Linear buying
Broadcast, cable, satellite, radio. GRP/TRP planning, CPP negotiation, dayparts, makegoods.
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Digital buying
CTV, OTT, YouTube, display, social, programmatic, search, audio — built around reach, frequency, and delivery.
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Competitive awareness
Share of voice, market pressure, and opponent activity, tracked throughout.
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In-flight optimization
Budgets, schedules, and targeting adjusted while the campaign is live.
Measurement
Counted, not claimed.
We measure against what the buy was built to do: delivery, reach, frequency, completion, traffic, engagement, market-level lift, matched-market testing, ACR, set-top box data, clean-room analysis. Know what ran, who it reached, where it worked, and what changes next.