Political & Advocacy · Linear / Digital / Direct
General
SolutionsMedia
Total media buying for campaigns and causes. Linear and digital planned as one schedule — and bought as one position.
01 / Mandate
The whole buy.
One desk, every channel a campaign can purchase. Planned together, priced together, answerable to one number.
- Linear
Broadcast·Cable·Satellite
- Digital
CTV / OTT·Programmatic·Online Video·Pre-Roll·Display·Audio·Social
- Placement
Premium & Direct·Addressable
02 / Thesis
Channels compound.
A point of cable is worth more with CTV flighted against it. Reach accrues across channels; overlap is only waste when it is unmanaged. We plan the schedule as one system — deduplicated reach up, surplus frequency out, every placement priced for its effect on the whole.
03 / Capabilities
Fluency, not features.
-
GRP / TRP
Gross and target rating points, planned to the daypart.
-
CPP
Cost per point, negotiated market by market.
-
CPM
Cost per thousand, held to the audience that matters.
-
Reach & Frequency
Effective frequency set first; weight follows.
-
DMA-Level Planning
210 markets, ranked and weighted to the map that decides it.
-
Flighting & Dayparts
Pressure timed to the calendar, not spread across it.
-
Share of Voice
Yours, theirs, and the gap — tracked while the buy runs.
-
Optimization
Schedules re-cut in flight, not reviewed after it.
04 / Measurement
Counted, not claimed.
| Attribution | Response traced to channel, market, and flight. | Cross-channel |
|---|---|---|
| Lift | Matched-market and holdout tests against the schedule. | Incremental |
| Deduplicated reach | Net audience across linear and digital — one denominator. | Person-level |
| Advanced measurement | ACR, set-top, and clean-room data where the race warrants it. | ACR / STB |
Send the brief. Contact ↗